About PurruPurru

At PurruPurru, we believe pet wellness should feel thoughtful, practical, and full of care. Founded in Hong Kong in 2022, we create a growing range of products for dogs and cats — from complete main meals and everyday treats to hydration-supporting drinks and playful lifestyle creations — all designed to fit real urban pet-parent life.

We started PurruPurru with one simple belief: our pets deserve better food and better everyday experiences. For us, that means combining nutrition knowledge, product innovation, and genuine love for animals to create products that are enjoyable, convenient, and made with purpose.

Our Vision

Our vision is to transform everyday feeding into effortless, high-quality experiences for Hong Kong cats and dogs. We want every meal, snack, and sip to support happier routines and healthier lives, so our beloved family members can fill each day with contented purrs and happy rumbles.

Our mission

PurruPurru brings human-grade care to every pet bowl, designed for busy Hong Kong pet parents.

We create more than just freeze-dried meals. From complete main meals and healthy treats to hydration drinks, Gelato Kits and Drip Bags, every product uses safe, traceable ingredients with evidence-based nutrition — so dogs and cats thrive while fitting seamlessly into urban family life.

Our Professional Team

PurruPurru is built on a foundation of both heart and expertise. Our founder completed the Canine and Feline Nutrition Certificate Program at Southern Illinois University, a program grounded in rigorous nutrition science and the real-world dietary needs of dogs and cats.

Driven by the vision of raising pet food standards in Asia, he leads PurruPurru with a focus on evidence-based formulation, product quality, and long-term pet wellness. Our products are developed with careful attention to the nutritional specifications needed to support optimum health and safety for our beloved fur babies

Our Nutrition Consultant

Dr. Amer AbuGhazaleh, Southern Illinois University (SIU)

We are proud to work with Dr. Amer AbuGhazaleh of Southern Illinois University, a renowned Animal Sciences Professor and Director of the Pet Nutrition Certificate Program. His guidance helps ensure that our recipes are informed by reliable nutritional principles and aligned with the kind of scientific standards seen in leading global pet nutrition programs.

His involvement reflects an important part of who we are: a brand that values both innovation and accountability. At PurruPurru, we believe real trust is earned through expertise, transparency, and care in every detail.

Dr. Amer AbuGhazaleh is a Professor in the Department of Animal Science, Food and Nutrition at Southern Illinois University (SIU).

With 20+ years in academia, he teaches undergraduate/graduate courses in animal and human nutrition, specializing in companion animals. Previously a postdoctoral researcher at Clemson University, he founded and directs SIU’s Companion Animal Nutrition Program and Canine/Feline Nutrition Certificate Programs—the fewest of their kind nationally, training pet nutrition specialists.

His active research (80+ peer-reviewed papers) focuses on functional ingredients, gut health, and innovative strategies for livestock/companion animals. Dr. AbuGhazaleh consults pet food companies on formulations and product development, certifying PurruPurru’s complete AAFCO-compliant meals for dogs and cats.

What We Create

From complete meals to playful extras, designed for Hong Kong pet parents.

PurruTo.LITE

Small Bites

Treats and toppers for variety.

PurruTo.DAY gently cooked freeze dried complete meal - Hong Kong made AAFCO nutrition

Signature Mains

Complete meals crafted for everyday nutrition.

Meow! Purru Shake - hydrating meat nutrition shake for cats

Drinks & Dessert

Hydration drinks, Gelato Kits, Drip Bags.

Shop for Cats Shop for Dogs

Our local partners

We are proud to work with local partners who help bring the PurruPurru experience to life in different ways. These collaborations are part of our commitment to building a stronger, more connected pet-care ecosystem in Hong Kong.

Hidden Gems

Hidden Gems

Our trusted local supplier of cooked freeze-dried products, ensuring our freeze-dried range is safe, reliable, and of the highest quality.

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Wow We Made

Wow We Made

Our crossover brand partner for Collagen Gelato Kit and Drip Bags, helping us explore more creative and enjoyable product experiences.

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Desk-one

Desk-one

Provides us with six convenient free pickup points across Hong Kong, making it easier for customers to access PurruPurru in their daily routines.

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Made for Hong Kong Pet Parents

Hong Kong life is fast-paced, homes are compact, and routines can be demanding. We create products that are high quality, easy to store, easy to serve, and easy to love.

PurruPurru is more than a pet food brand. We are a Hong Kong brand built around better daily care for dogs and cats — through nutrition, convenience, creativity, and heart.

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